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9/05/11
9:50 pm 10-minute INTERIOR average: 36.4 CPM
9:35 pm 10-minute EXTERIOR average: 44.0 CPM
6:00 pm 10-minute EXTERIOR average: 42.5 CPM
5:40 pm 10-minute INTERIOR average: 38.5 CPM
1:15 pm 10-minute INTERIOR average: 37.0 CPM
1:00 pm 10-minute EXTERIOR average: 42.9 CPM

10:00 am 10-minute INTERIOR average JAPANESE SWISS ROLL GREEN TEA CAKE WITHOUT PACKAGING bought in Southern California Japanese market= 43.3 CPM WHICH IS 21.6% HIGHER THAN PREVIOUS BACKGROUND AVERAGE^

9:30 am 10-minute INTERIOR average JAPANESE SWISS ROLL GREEN TEA CAKE IN PACKAGING = 42.3 CPM WHICH IS 18.8% HIGHER THAN PREVIOUS BACKGROUND AVERAGE ^

8:05 am 10-minute INTERIOR average: 35.6 CPM^

8:25 am 10-minute EXTERIOR average: 46.3 CPM
8:05 am 10-minute INTERIOR average: 40.9 CPM

9/04/11
9:25 pm 10-minute INTERIOR average: 37.3 CPM
9:10 pm 10-minute EXTERIOR average: 50.3 CPM
7:00 pm 10-minute INTERIOR average: 34.9 CPM
6:45 pm 10-minute EXTERIOR average: 45.9 CPM
3:15 pm 10-minute INTERIOR average: 35.4 CPM
3:00 pm 10-minute EXTERIOR average: 41.2 CPM
11:10 am 10-minute EXTERIOR average: 43.1 CPM
10:55 am 10-minute INTERIOR average: 36.2 CPM

9/03/11
7:45 pm 10-minute INTERIOR average: 37.5 CPM
7:35 pm 10-minute EXTERIOR average: 47.1 CPM
4:50 pm 10-minute INTERIOR average: 35.9 CPM
4:50 pm 10-minute EXTERIOR average: 43.6 CPM
3:45 pm 10-minute EXTERIOR average at 700 Palisades Park, Santa Monica, CA 90402: 48.7 CPM
10:15 am 10-minute INTERIOR average: 37.5 CPM
10:00 am 10-minute EXTERIOR average: 46.5 CPM

9/02/11
10:10 pm 10-minute INTERIOR average: 36.7 CPM
9:55 pm 10-minute EXTERIOR average: 45.0 CPM
7:20 pm 10-minute INTERIOR average: 40.2 CPM
6:40 pm 10-minute INTERIOR average: 36.2 CPM
6:25 pm 10-minute EXTERIOR average: 46.0 CPM
12:45 pm 10-minute INTERIOR average: 33.8 CPM
12:25 pm 10-minute EXTERIOR average: 49.5 CPM (note large spread as Exterior increases and Interior decreases – an exception to general trend)
8:55 am 10-minute INTERIOR average: 37.1 CPM
8:30 am 10-minute EXTERIOR average: 42.7 CPM

9/01/11

9:05 pm 10-minute INTERIOR average RETEST OF JAPANESE BEER #1 bought in Southern California Japanese market by Dale Ramicone. Liquid beer poured through double coffee filter per previous evening’s procedure and then FILTER MEASURED = 44.5 CPM WHICH IS 24.3% HIGHER THAN PREVIOUS BACKGROUND AVERAGE^

9:00 pm Spot detecting RETEST OF JAPANESE BEER #1 bought in Southern California Japanese market by Dale Ramicone. Liquid beer poured through double coffee filter per previous evening’s procedure and then DOUBLE-FILTERED BEER MEASURED ~= 58 CPM WHICH IS 62% HIGHER THAN PREVIOUS BACKGROUND AVERAGE^

8:00 pm 10-minute INTERIOR average: 35.8 CPM^

8:15 pm 10-minute EXTERIOR average: 45.5 CPM
8:00 pm 10-minute INTERIOR average: 33.6 CPM
4:15 pm 10-minute INTERIOR average: 37.7 CPM
4:00 pm 10-minute EXTERIOR average: 41.4 CPM
12:30 pm 10-minute INTERIOR average: 39.1 CPM
12:15 pm 10-minute EXTERIOR average: 44.4 CPM
8:15 am 10-minute INTERIOR average: 35.9 CPM
8:00 am 10-minute EXTERIOR average: 43.9 CPM

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